Driving Brand Impact.
Improving Channel Programs.
Your Desired Outcomes.
- SPIFF Outcomes.
- Rebates Outcomes.
- Co-op Outcomes.
- Ad Builder Outcomes.
- Planning Outcomes.
- Digital Outcomes.
- Content Outcomes.
- Leads Outcomes.
- Mobile Outcomes.
- Incentives Outcomes.
- Your Desired Outcomes.
STRATEGIALLY DRIVEN CHANNEL MARKETING PROGRAMS
Delivering Outcomes-based Results
Providing channel marketing programs is one thing. Providing channel marketing programs that are based on delivering desired outcomes is another. At Channel Fusion, we provide a comprehensive ecosystem of channel marketing solutions and support services, but we start by understanding a brand’s desired outcomes first.
Outcomes are part of our DNA. We ask questions, probe responses and challenge the status quo to ensure the channel marketing programs we deliver not only meet, but exceed desired outcomes. That mindset starts at the beginning of a partnership and continues through to channel program implementation and ongoing operations and management.
A COMPREHENSIVE CHANNEL MARKETING SOLUTION
The Channel Fusion Ecosystem
For 20 years, we’ve been providing brands and their distribution partners with comprehensive channel marketing solutions and industry expertise. We continue to invest in our Channel Fusion Ecosystem to ensure our clients have access to the best core technologies and configurable platforms – supported by a team of customer-obsessed Fusers – to provide tailored channel marketing programs that deliver desired outcomes.
Our dedicated team of Fusers are obsessed with providing positively outrageous customer support that helps our clients and their channel partners deliver desired outcomes. The results speak for themselves.
We manage nearly $1 billion in client trade promotion funds.
We serve a network of over 80,000 dealers and distributors
We manage global channel marketing programs with portals localized in 15 languages.
80 percent of our business comes from client referrals.
Let’s Discuss Your Desired Outcomes
Learn more about how we partner with brands and their channel partners.
Our Latest Updates
Channel Fusion Insights
It’s the midpoint of 2022 and this is a good time for channel marketers to evaluate whether their programs are delivering desired outcomes for their brands and, in doing so, supporting their channel partner ecosystem of resellers, retailers, dealers and distributors. A recent Gartner survey of chief marketing officers indicates marketing budgets are on the… Read More It’s a Perfect Time for a Channel Program Health CheckRead More
For Channel Fusion, channel marketing is more than the tactical delivery of co-op/market development fund management programs, brand compliant ad building solutions, channel rewards, consumer rebates and local advertising solutions. It starts with the establishment of a solid strategy and roadmap to ensure our clients’ channel programs are achieving their desired outcomes. To ensure… Read More Outcomes Blueprint Plays Key Role in Channel Program SuccessRead More
As manufacturers try to move beyond the COVID pandemic, there’s another persistent issue that continues to cause sleepless nights: the supply chain. While the utilization of artificial intelligence and machine learning over the past several years has led to data-driven supply chain analysis, planning and optimization efforts, manufacturers are still waiting to realize positive outcomes.… Read More Leveraging Channel Marketing to Combat Supply Chain Challenges, Extend Conference MomentumRead More
In its 2022 Digital Trends research report, Adobe noted significant changes in consumer behavior over the past two years. If there was ever a doubt that consumers are now operating with a digital-first mindset, the Adobe research certainly validates this premise. The Adobe research noted that 75 percent of a brand’s existing customers are… Read More Acknowledging Changes in Consumer Behavior Key to Channel Marketing OutcomesRead More
All digital ad campaigns start with serving an impression. Advertisers expect the ad to be targeted to the correct audience and have it result in a consumer clicking on the ad. Once the consumer is on the ad’s landing page, they are compelled by a call to action to engage with the brand. Unfortunately, too… Read More Forget Vanity Metrics, It’s Time to Measure Real Digital Ad OutcomesRead More
Mobile applications are a mainstay in our daily lives. That said, while some of us may have hundreds of applications on our devices, chances are the only ones we use on a regular basis are those that improve our daily experiences. Examples include: · The ability to check the weather to see if and when… Read More Mobile Apps Help Drive Outcomes in Channel MarketingRead More